SHILLONG, Oct 02: The state of Meghalaya is recognized for its persistent focus towards cleanliness. Mawlynnong village, Meghalaya, considered amongst the cleanest villages in Asia, presents a strong example of how community participation can ensure realization of the Prime Minister, Narendra Modi’s vision of a clean India.
Joining the fold of ‘Swachh Bharat Abhiyan’, IIM Shillong launched a cleanliness campaign on Thursday, as a gesture to pay tribute to the father of the nation, Mahatma Gandhi.
The Campaign was inaugurated by Faculty Coordinator of the EcoBiz Club at IIM Shillong, Prof Natalie West Kharkongor, who stressed upon the importance of cleanliness and motivated the participants to holistically work towards improving the environment.
West was joined by CAO of IIM Shillong, R C Saxena, who also urged the participants to focus on building a strong character, and not only the environmental cleanliness, but also of the mind and spirit. The launch of the campaign drew active participation from the faculty members, administrative officers and students.
Driven by the spirit of sustainability, the participants flagged off the campaign with a cleaning drive, to clean the local streets in nearby areas.
IM Shillong has consistently displayed enthusiasm in taking the cause of ecological awareness forward.
The Institute has set examples by establishing rainwater harvesting infrastructure and solar energy platform to leverage on the abundance of natural resources, besides providing well-made dust bins for Lumbasuk –A locality, which houses the Institute.
The Institute, as a part of the campaign, has set forth a number of key initiatives to be undertaken over the next month, besides currently planning a yearlong calendar of activities.
In addition to IIM Shillong, the initiatives will involve the local communities, schools and colleges.
Cleanliness of the city will be taken up on priority, which would involve setting up of dustbins in and around the campus, as well as at the important landmarks of the city. Further the dustbins are intended to be segregated as biodegradable and non-biodegradable.
A number of competitions and events will also be organised with themes promoting the awareness on environmental sustainability.
Other planned awareness programs include cleanliness march—involving local communities and schools—and distribution of posters outlining the importance of cleanliness.